The Painful Awful Slow Fall of Starbucks

It’s like a master class in corporate dysfunction

Starbucks is one of those nice little rise stories where this small idea comes along at just the right time and ends up being transformative and hugely successful. The real kicker though, is usually that idea is simple, almost obvious in retrospect.

For Starbucks, it was anticipating the demand for a new type of experience in the digital world. Coffee used to be ubiquitous. It cost a quarter at the gas station and tasted like dirty water run through a…